Retail audit is the study of measuring, monitoring, and analysing your brand and sales performance, sales trends, and sales volume across different retail outlets. Retail audits are carried out for assessing the health and visibility of a brand's products.
Our highly trained auditors are experts at gathering data as well as doing the necessary research across different sources. Ourauditors visit various establishments like supermarkets, malls, brand outlets to collect information such as sales volume,stock levels (shelf and backstock), product performance, shelf life of products, visual merchandising, planogram compliance, competitor’s data and other parameters that can be helpful in devising a healthy and actionable report for enhancing the brand performance.
Our teams carry out a detailed audit including placement of brands, description of the shop, location specifics, competitor data, and other parameters that the auditors enter through our customised app to capture data. Our back-end teams work on the raw data evaluating and analysing them to create actionable reports that are predictive and performance-oriented to implement.
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